Patient engagement and data collection for decentralized trials

Designed for decentralized and hybrid trials, Datacubed Health’s patient-facing app is designed for clinical trial data collection and patient engagement. Infused with the principles of behavioral science, the Datacubed app offers patient compliance and retention rates of more than 90% and increased data quality throughout the duration of a study.

Reduce Friction

A consumer-grade experience, the Datacubed app offers motivators, communications and rewards to keep your participants participating. Data collection is simple. No logging into web sites or portals; data is entered directly into the app, and participants know what they need to complete, and when, with daily reminders. And participants can onboard quickly, as a study can be configured and launched in hours — not days or weeks — with no IT experience required.

Make Participation Beneficial

The Datacubed platform makes participation in the trial part of a patient’s personal identity through a personal avatar in the mobile app. As an intrinsic motivator, participant identity makes it hard to leave a study. Highly effective for all ages and genders, avatars are customizable to match a patient’s style and appearance. Research reveals that less than 1 in 50 will leave a study once a study participant’s identity has been locked in.

Motivational Intervals

Motivators must be early, powerful and quick. Established at client-configured intervals, these motivational elements are intentionally designed down to the very last detail. Short-term rewards – for completing an instrument or blood draw – maximize dopamine release for immediate reinforcement. Medium-term rewards create a sense of expectation and anticipation around a future reward. And long-term motivators make it possible to exchange in-study “currency” for a contribution to a disease-related charity – an approach that powerfully combines personal identity, motivational intervals, and meaningful goals.

Make Participation Fun

The Datacubed app reimagines clinical instruments to transform a required task from friction to fun, incorporating positive surprises and inspiring curiosity throughout the clinical trial process.

Capture High-Quality Data

With an easy-to-use patient interface, data collection is simplified in the Datacubed app, enabling patients to enter data wherever they are – on-site or virtually – while also enabling passive data collection.